What Is Programmatic Audio and How Does It Work With Radio Ads?
Programmatic audio is one of those terms that sounds more complicated than it is.
In this episode of Digital Marketing ROWhy?, Shannon Allen and Krystal Vivian break down what programmatic audio actually means, how the buy works, and why it fits so naturally alongside the radio advertising businesses are already running. They walk through the audio consumer journey and explain how ads get placed across streaming music, podcasts, sports, broadcast radio and audiobooks without a business having to pick one platform. And of course, they bring it all back to what the ROI is for local businesses who include programmatic audio in their marketing plans.
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